A Bruxelles, entreprendre durablement c’est rentable!

Arctik has been contracted by the Brussels Environment Institute to deliver impactful communications activities for The Alliance – Employment and Environment (AEE). AEE was presented for the first time at the Entrepreneurship Fair at Tour & Taxis on 19 and 20 March in Brussels.

As part of its commitments, Arctik supported and provided the Alliance with the development of key messages. In addition, Arctik built and maintained media relations to increase Alliance’s media coverage prior to the fair. On-site Arctik manned the stand, ensuring that the added value of green businesses is on full show.

The Alliance aims to make the Brussels economy more sustainable whilst creating new jobs. During the fair, entrepreneurs had the opportunity to consult entrepreneurs those who had successfully created profitable, sustainable businesses. Arctik used the fair, that attracted more than 12 000 visitors, as a concrete occasion to take the lead in providing the path towards networking opportunities between visitors and green businesses, whilst also improving Alliance’s visibility.