
What does eco-innovation mean to you? New videos by Arctik

As part of its contract with DG Environment, Arctik produced a series of videos to illustrate what is eco-innovation today in Europe.
To tackle today’s environmental and economic challenges with a view to achieving a circular economy, we need eco-innovation. The EU’s Eco-Innovation Action Plan (EcoAP) aims at accelerating the market uptake of eco-innovation by addressing its barriers and drivers. However, the concept itself remains vague and lacks concrete examples to gain a stronger foothold in the market.
Arctik asked three different eco-innovation players to share their views on how eco-innovation contributes to a competitive and resource-efficient Europe.
In addition, Arctik gathered testimonials of business and policy representatives from all over Europe with a simple question: “what does eco-innovation mean for you?”
And you, what does eco-innovation mean for you?
Get more information on the Eco-Innovation Action Plan on its new website and stay tuned for more eco-innovative ideas via @EU_ecoinno.
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