What does eco-innovation mean to you? New videos by Arctik

As part of its contract with DG Environment, Arctik produced a series of videos to illustrate what is eco-innovation today in Europe.

To tackle today’s environmental and economic challenges with a view to achieving a circular economy, we need eco-innovation. The EU’s Eco-Innovation Action Plan (EcoAP) aims at accelerating the market uptake of eco-innovation by addressing its barriers and drivers. However, the concept itself remains vague and lacks concrete examples to gain a stronger foothold in the market.

Arctik asked three different eco-innovation players to share their views on how eco-innovation contributes to a competitive and resource-efficient Europe.

The INNEON Network for Eco-Innovation Investment aims to increase the private and public funding available for eco-innovation. Alison Cavey, Orion Innovations, explains challenges faced by entrepreneurs and investors, and provides potential solutions.

Why are there so many eco-labelling schemes? Andrew Prag, Policy Analyst at the OECD, gives reasons and discusses some of the issues relevant to eco-labels around the world.

Environmental Technology Verification (ETV) can support technologies to reach the market. Learn from Alberto Pozzi how the ETV is helping the Italian company Leopoldo Pozzi.

In addition, Arctik gathered testimonials of business and policy representatives from all over Europe with a simple question: “what does eco-innovation mean for you?”

And you, what does eco-innovation mean for you?

Get more information on the Eco-Innovation Action Plan on its new website and stay tuned for more eco-innovative ideas via @EU_ecoinno.